The End of an Era, Reflections and Explanations re #MushroomFM
You might find it helpful to read this post in association with my previous post, in which I talked about my departure from Mushroom FM and what putting it together with the help of a group of super talented people has meant to me.
As I said when I wrote that post, I have been in negotiations with a number of people regarding the future of Mushroom FM. You can put up a server and get a bunch of people to broadcast on it. That’s easy. But what made Mushroom FM such a class act was our particular brand of Internet radio. There was a cohesion, a quality, a sense of community and innovation, some core values about how the station is managed, a need for good knowledge of social media and how it could be used to take the station forward, and it was very important to me that a bunch of values that were at the heart of Mushroom FM would be understood, accepted and promoted by anyone to whom I handed over the brand. As the person who founded the station and recruited all the team, that decision has occupied a lot of time and thought over the last few days.
Since Mushroom FM operated on its own server, good knowledge of some of the technical aspects was important too.
I had a number of well-qualified internal candidates that I’ve been negotiating with over the last few days who i felt confident would have the support of the vast majority of the team, another important consideration, and I would have been delighted to have handed the brand over to any of them. Unfortunately, all of them know jus how much is involved, in terms of the commitment of time, to take it on. I feel deeply saddened about that, yet I accept it. Just as no one has a right to expect me to put in this kind of commitment forever, nor can I expect anyone else to take on this massive voluntary task.
I gave brief thought to some external candidates, but concluded that risked fracturing the team, and if we were going to continue, i wanted to minimise departures.
The Mushroom FM presenters are some of the most incredibly dedicated, talented, wonderful people I know, and while we all won’t be together under the Mushroom FM umbrella anymore, I know how this Internet radio thing gets in your blood, and I feel confident and excited about the fact that you will hear from the vast majority of them again elsewhere.
Caity and Sam closed Mushroom FM with absolute class, and I am so proud of them, even if they did play Baker Street as the last song 😉 a brilliant touch.
And all but a tiny fraction of the presenters remained professional to the very last on Twitter, I’m so proud of them for that. It reflected one of our core values of keeping it civil and professional, no matter what the provocation. As for the tiny minority who didn’t, well, it just goes to show we all make recruiting errors.
I know both listeners and presenters will be disappointed, I am too. But I’m sure you’ll hear your favourite people cropping up soon. I’d far rather quit when we’re at the top of our game and leave memories untarnished, then take a risk that might see the station deteriorate.
To everyone over the last 3.5 years who has been a part of this team at any time, thank you for all you contributed. To those who listened, you are just the best. I’m looking forward to not having such a full-on commitment, but I am sorry I couldn’t find someone to whom I felt totally comfortable handing the brand to, and I’ll miss the shroom a lot. It’s been a big part of my life, just as it’s been a part of many others’ lives, these last three and a half years. But boy, we did it well, and we can always be very proud of that.